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Hi, I’m Felix. I’m a brand strategy consultant that specialises in guiding founders like you on the journey from imagining what your brand could be to actually making it happen.
By blending strategy & creativity with a collaborative approach, we will clarify your goals, build a rock-solid brand foundation, and create the assets you need to bring your vision to life.
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## Creating a modern brand can feel overwhelming
As a founder, you know branding matters, but it isn’t easy to get going. Mission statements, content strategies, TikTok, the metaverse — there’s so much you supposedly should be doing, how do you know where to start?
Many rush to brief in assets, but without getting clear on what it is you want, you risk wasting time and money.
That’s why you need a brand foundation.
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## Build A Brand Foundation
A brand foundation is your bedrock of clarity. It articulates your long-term vision and why customers will choose you over competitors. This laser-focused document is a commitment to what you want to achieve, combatting overwhelm and bringing your priorities into focus.
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**Know Your Priorities**
Once you know the destination you’re working towards, your priorities become clear. This is a great position to be in as you look to create a visual identity.
**Communicate Your Vision**
While most agencies focus on execution, I prioritise nurturing your vision as a founder. When you can clearly articulate what your brand should be, everyone around you knows what they’re trying to achieve. This clarity is an evergreen source of impact for years to come.
**Apply To Your Whole Business**
My approach is applied to your whole business ensuring that every touchpoint, process, and new hire embodies your intention.
**Foundation Before Execution**
It’s crazy that people will spend thousands on an expensive branding agency without first deciding what it is they want. My approach clarifies your intention before you get to execution ensuring that your brand’s development and launch sets off on the right foot.
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## 3 Steps To Brand Success
1. **Envision The Future**: What do you want to achieve and why? We will work together to distil your intention for your business into three assets: values, purpose, vision.
2. **Position Your Business**: Why will your target customer choose you over competitors? Here we leverage your strengths and uncover a point of view that will motivate consumers.
3. **Tell Your Story:** Having the right product is important, but people buy into your story. Where you come from, where you're going, and how do we bring your primary customer along for the ride?
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## Guarantee
I'm committed to nurturing long-term partnerships with my clients. If you're not satisfied within the first 30 days, let me know why and I’ll offer a full refund.
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## Ready to unlock your vision?
[[Contact|Drop me a message!]]