Turn your business into a brand people love.
If your website feels more like a catalogue than a brand, I’ll help you position your business so that customers don’t just buy once — they choose you again and again.
Trusted by these brands
Nice to meet you
I’m Felix, a brand strategist, musician, and all-round enthusiastic person.
After working at a London branding agency and with growing SMEs, I’ve seen how easy it is for founders to get stuck juggling daily pressures while their bigger vision drifts further away.
I work with founders to turn scattered product lines into focused brands with direction. My role is to bring clarity — uncovering who your best customers are, why they’ll choose you over the competition, and how to embed that focus into everything you do.
You might need a new brand strategy if…
You know you need to focus, but don’t know where to start.
Your target customer feels unclear — and your marketing isn’t landing.
You’re not sure how your brand is achieving your bigger business goals.
Your products and messaging feel inconsistent and don’t resonate with the right customers.
My 3-step brand building process
1. Exploration
Together, we’ll uncover what makes your brand different, who your best customers are, and what you want to achieve.
2. Brand strategy
We’ll create a pragmatic brand strategy — the blueprint for how your brand connects products, marketing, and business goals.
3. Roadmap
We’ll compare your current assets with our new strategy, identifying a pathway to growth.
