How do you leverage the 'Crufts' brand name to position the dog show as an elevated and premium event? Take your audience closer to the action. <iframe style="border: 1px solid #777;" src="https://indd.adobe.com/embed/ff336593-7997-43a0-bafb-f8f8acc219e7?startpage=1&allowFullscreen=true" width="600px" height="426px" frameborder="0" allowfullscreen=""></iframe> I built this campaign with a hot-shot creative team while I was Strategy Manager at [Dare Creative](https://darecreative.co.uk/). I was responsible for the strategy, copy, and project management.