Kraken Rum was an indie drinks brand with high ambition and low budget. How do you generate results to match their ambition? **Leverage mind-blowing visual art** in an OOH setting to generate massive ROI. <iframe style="border: 1px solid #777;" src="https://indd.adobe.com/embed/fef2d3cf-2f5f-4639-803b-a67d00a1ee4e?startpage=1&allowFullscreen=true" width="600px" height="426px" frameborder="0" allowfullscreen=""></iframe> I was fortunate enough to contribute to a small part of this project, but all credit has to go to the hot-shot design team at [Dare Creative](https://darecreative.co.uk/) who created the visual impact that makes it special.