How do you position a new Irish whiskey brand in a saturated drinks market? Double-down on their heritage and explore distilleries and Irish folklore to create **an impactful steampunk narrative**. <iframe style="border: 1px solid #777;" src="https://indd.adobe.com/embed/c90f0502-6d12-4f38-a93f-604a6d56fe0d?startpage=1&allowFullscreen=true" width="600px" height="426px" frameborder="0" allowfullscreen=""></iframe> I built this campaign with a hot-shot creative team while I was Strategy Manager at [Dare Creative](https://darecreative.co.uk/). I was responsible for the brand narrative, strategy, copy, and project management.